Domestic Violence

Home should always be a safe place to go.

We provide domestic violence survivors the financial skills and tools to break free and stay free from abuse.

Domestic violence is at an epidemic level in this country. One in four women will experience domestic violence in her lifetime – that’s more than breast cancer, ovarian cancer and lung cancer combined. While most people think only of physical abuse when they consider domestic violence, financial abuse occurs in 99% of all cases of domestic violence. It’s an invisible weapon that keeps victims trapped in abusive relationships.

Allstate Foundation Purple Purse is bringing financial abuse out of the shadows and using financial empowerment to break the cycle of domestic violence. We are building a national movement of supporters who stand up against domestic violence and financial abuse while providing survivors with access to the financial education and tools they need to stay safe and stand on their own. To date, we have invested more than $50 million in ending domestic violence and have helped nearly 800,000 survivors to take steps toward stronger, happier, domestic violence-free lives. We’ve trained more than 8,600 service providers, representing more than 1,600 nonprofit organizations, to help them deliver best-in-class financial literacy and asset building programs to domestic violence survivors in all 50 states.

Lincoln Salmon is one of many Allstate agency owners that volunteer in the community to help make long term security a reality for survivors. Listen to his story.