Three brave women narrate their stories of abuse and recovery in new online resource for bystanders and survivors

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NEW YORK, Feb. 22, 2022 – Domestic violence has many forms, but one of the least-recognized is financial abuse, a devastating control tactic that often keeps victims trapped in unhealthy relationships. To shine more light on the invisible issue, The Allstate Foundation amplified the voices of three domestic violence survivors and the loved ones that helped them escape in a new online resource built in partnership with Hello Sunshine and Vox Creative.

The three brave women narrate their abuse and recovery, with a focus on financial independence, and dedicate their stories to the friend or family member who helped them escape. The new resource, anchored by these impactful stories, also reveals the warning signs of financial abuse alongside other tools for both survivors and bystanders. Those feeling trapped can even visit the website to connect directly to support services so they don’t have to struggle alone.

“Financial abuse doesn’t present many outward signs, so it can be difficult for a friend or family member to know someone is suffering,” said Francie Schnipke Richards, vice president of social responsibility and The Allstate Foundation. “This partnership highlights real stories of survivors’ experiences to educate bystanders on the signs and inspire them to support someone who needs it.”

“While the term might not be familiar, the consequences of financial abuse are very real for so many women,” said Zoe Fairbourn, Head of Brand Partnerships at Hello Sunshine. “We wanted to share some of their powerful stories in order to shine a light on this issue. It was an honor to partner with Vox Creatives and The Allstate Foundation on this inspiring and hopefully impactful resource.”

If you or someone you know is experiencing abuse, contact the National Domestic Violence Hotline for support 24/7 at 800.799.7233 or at

About The Allstate Foundation

Since 2005, The Allstate Foundation has invested more than $85 million to disrupt the cycle and prevalence of relationship abuse. The Foundation empowers victims with the tools to achieve financial independence and live a life free from abuse and educates young people on healthy relationships to help prevent abuse before it starts.

About Vox Creative

Vox Creative is Vox Media’s award-winning brand studio. Vox Creative’s team of strategists, writers, storytellers, and analysts create original content and experiences that connect brands with influential audiences across Vox Media’s editorial networks and beyond. Vox Creative’s work spans short and long-form video, podcasts, explainers, experiential, shoppable content and more. They’ve built houses, invented cocktails, produced documentaries, traveled inside companies to uncover untold stories, and, on rare occasions, have gone to the moon.

About Hello Sunshine

Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members. Reese’s Book Club sparks conversation–online and in real life- with many of its bestselling picks developed and produced for the screen by Hello Sunshine.

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