A young girl looks into the camera with determination.

Let’s disrupt the cycle of relationship abuse.

The Allstate Foundation’s relationship abuse program (formerly Purple Purse) works to create a society where women are empowered.

The issue

1 in 4 women experience domestic violence in the United States. Nearly all those cases include financial abuse. It’s one of the main reasons victims are unable to leave an abusive partner or have to return to one.

Since 2005, The Allstate Foundation has been committed to disrupting the cycle of relationship abuse. We provide survivors with the education and resources needed to achieve their potential again and equip young people with the information and confidence they need to help prevent unhealthy relationships before they start.

The method 

Educate to empower.

Whether you’re a concerned loved one, an advocate trained to work with victims or are experiencing abuse yourself, education is a powerful step in the right direction. The Allstate Foundation Moving Ahead Curriculum is a five-module program that has been academically validated to help prepare survivors as they move from short-term safety to long-term security. The curriculum is available for survivors and nonprofits advocates free of charge in English, Spanish, French and Vietnamese.

Hands cup a red heart

Support vital resources.

On one day in 2019, more than 11,000 requests for emergency shelter, child care and other services went unanswered because domestic violence programs lacked funding. We work to reverse this trend with a robust grant program for state coalitions and nonprofits and by encouraging public support of local nonprofits.

Hands are silhouetted against a sunset

Start a national conversation.

Awareness fuels change. That’s why we’re making sure the issues of domestic violence and financial abuse are recognized—and discussed. By conducting and publishing ground-breaking research, creating widespread awareness via social media and partnering with nonprofits, we’re initiating a national conversation.

The impact.

Since 2005, we’ve helped millions of survivors begin to achieve financial freedom.

The resources

From online lesson plans to conversation starters and more, take a look at some of the resources The Allstate Foundation provides.

As a survivor of financial abuse, she fought for a better future for her family.

1 in 4 women will experience domestic violence in her lifetime. Financial abuse can keep them trapped. Hear Terera’s story to learn the signs of financial abuse.

Watch the initiative in action.

Nearly all cases of domestic violence include financial abuse. Learn the signs.

Damaris went from short-term safety to long-term security with the help of The Moving Ahead Curriculum. Watch her story.

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