The issue
One in four women will experience domestic violence in her lifetime.
99% of all cases include financial abuse.
Let’s break the cycle of domestic violence.
Allstate Foundation Purple Purse® works to end domestic violence by offering the financial empowerment tools, resources and support necessary to find independence.
The method
Educate to empower.
Whether you’re a concerned loved one, an advocate trained to work with victims or are experiencing abuse yourself, education is a powerful step in the right direction. Our online curricula range from lesson plans for financial empowerment in English and Spanish to career planning and healthy financial relationship lessons for college students.
Support vital resources.
On one day in 2017, more than 11,000 requests for emergency shelter, child care and other services went unanswered because domestic violence programs lacked funding. We work to reverse this trend with an annual online fundraising competition called the Purple Purse Challenge, a robust grant program for nonprofits, and by encouraging donations from the public.
Start a national conversation.
Awareness fuels change. That’s why we’re making sure the issues of domestic violence and financial abuse are recognized—and discussed. By conducting and publishing ground-breaking research, creating widespread awareness via social media and partnering with nonprofits and ambassadors like Serena Williams, we’re initiating a national conversation.
The impact
Since 2005, we’ve helped more than 1.7 million survivors begin to achieve financial freedom.
The resources
From online lesson plans to conversation starters and more, take a look at some of the resources Purple Purse provides.
Get to know Purple Purse program ambassador, Serena Williams
As an advocate for women’s rights around the world, she lends her voice to raise critical awareness of domestic violence and financial abuse.
Watch the initiative in action.
Not all abuse is visible. Learn more about the invisible weapon
