The issue
One in four women will experience domestic violence in her lifetime.
99% of all cases include financial abuse.
Let’s end domestic violence and financial abuse.
Allstate Foundation Purple Purse® works to end domestic violence by offering the financial empowerment tools, resources and support necessary to find independence.
The method
Educate to empower.
Whether you’re a concerned loved one, an advocate trained to work with victims or are experiencing abuse yourself, education is a powerful step in the right direction. Our online curricula range from lesson plans for financial empowerment in English and Spanish to career planning and healthy financial relationship lessons for college students.
Support vital resources.
On one day in 2018, more than 11,000 requests for emergency shelter, child care and other services went unanswered because domestic violence programs lacked funding. We work to reverse this trend with a robust grant program for state coalitions and nonprofits and by encouraging public support of local nonprofits.
Start a national conversation.
Awareness fuels change. That’s why we’re making sure the issues of domestic violence and financial abuse are recognized—and discussed. By conducting and publishing ground-breaking research, creating widespread awareness via social media and partnering with nonprofits, we’re initiating a national conversation.
The impact
Since 2005, we’ve helped more than 1.7 million survivors begin to achieve financial freedom.
The resources
From online lesson plans to conversation starters and more, take a look at some of the resources Purple Purse provides.
As a survivor of financial abuse, she fought for a better future for her family.
1 in 4 women will experience domestic violence in her lifetime. Financial abuse can keep them trapped. Hear Terera’s story to learn the signs of financial abuse.
Watch the initiative in action.
99% of domestic violence survivor experience financial abuse. Learn the signs.
