Victims are empowered to break free from abuse.
Allstate Foundation Purple Purse® has dedicated over a decade to breaking the cycle of domestic violence and financial abuse. Today, we can confidently say that our efforts have positively affected survivors and the resources they rely on.
Victims are becoming survivors.
So far, we’ve helped 1.7 million people escape abuse and rebuild their lives through financial empowerment.
A 2014 study by Rutgers University found that the Purple Purse Moving Ahead Financial Empowerment curriculum, created in partnership with the National Network to End Domestic Violence, significantly improved survivors’ ability to take control of their finances.
Hear from those Purple Purse has helped.
“The Allstate [Foundation] classes are what helped the most. I would tell anybody: If you are in that situation, you can undo it. If you want to leave, you can do it. There are people who will stand behind you and help you.”– Parthenia Ferguson, domestic abuse survivor, Kentucky
“Purple Purse is helping victims find a way out. It’s showing victims there is safety and security through financial empowerment and I think that’s so important.”– Beverly Gooden, domestic abuse survivor and activist, Atlanta
“We used The Allstate Foundation Purple Purse Moving Ahead Financial Empowerment curriculum and taught an interactive money management class for the past eight weeks. There was excellent, positive feedback. Most respondents either want to attend again or will encourage a friend or family member to attend. Thank you to The Allstate Foundation for supporting such an important cause in our community.”– Julie Jakubek, Allstate agency owner, Arizona
Explore the tools that help us make a difference.
Purple Purse offers support through a variety of programs, campaigns and resources. Take a closer look at how we empower domestic violence nonprofits and the survivors