Tennis champion, philanthropist and women’s rights activist, Serena Williams now serves in her second year as Purple Purse program ambassador. Serena’s powerful and influential voice inspires an important conversation about financial abuse and its effect on domestic violence victims. She is committed to helping Purple Purse empower victims with the knowledge, tools and resources to break free and stay free from abuse.

I want to inspire and motivate others to educate themselves about domestic violence and financial abuse and to take action to end the cycle of abuse” – Serena Williams

Serena designed the 2018 limited-edition purple purse, which will be awarded to domestic violence nonprofits to aid their fundraising through the Purple Purse Challenge. Her design is intended to house all of the necessities of any woman’s daily life while making no sacrifice when it comes to style as it transitions seamlessly from daytime to evening.

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